Karina Rutecka-Cicha

University of Economics in Katowice

Assistant Professor

Karina Rutecka-Cicha

Department of Communication Design and Analysis

Dr. Karina Cicha currently holds the position of an Assistant Professor at the University of Economics in Katowice, in the Department of Communication Design and Analysis, while also serving as the Manager of the Journalism and Social Communication program. In her research, she bridges the gap between communication design and the digitalization of education, with a particular focus on the impact of Generative AI and digital tools on future competencies, media literacy, and the dynamics of remote learning. Her work further explores the behavioral and informational determinants of pro-climate decisions and the effectiveness of sustainable development communication.

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Karina Cicha

    2026

  1. Cicha, Karina; Rutecka, Paulina (2026).

    Poland at the AI Crossroads: How Workers Use Technology to Stay Ahead.

    In: Bigne E Reis J.L, Bogdanović Z (Ed.): Marketing and Smart Technologies. Proceedings of ICMarkTech 2025, Volume 1, Chapter 3, pp. 32-56, 2026.. doi: 10.1007/978-3-032-16284-7_3

    Book Chapter

  2. Strzelecki, Artur; Rutecka, Paulina; Cicha, Karina; Rizun, Mariia (2026).

    Using ChatGPT in Higher Education: Opportunities, Challenges, and Adaptation of LLMs in the Individual Learning of HEI Students.

    In: Durak, G.; Çankaya, S.; Sharples, M. (Ed.): Generative AI in Education: Theories, Applications, and Ethical Frontiers, pp. 31–57, Springer Nature, Singapore, 2026, ISBN: 978-981-95-4871-2.. doi: 10.1007/978-981-95-4871-2_3

    Book Chapter PDF

    3. 2025

  3. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2025).

    Generative ai in curriculum design: Empirical insights into model performance and educational constraints.

    IEEE Transactions on Learning Technologies, vol. 18, pp. 757 - 768, 2025.. doi: 10.1109/TLT.2025.3587081

    Journal Article Impact Factor: 4.9 PDF

  4. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2025).

    Polish tourist facilities' engagement in the communication of the low-emission activities and sustainable development.

    Environment, Development and Sustainability, vol. 27, no. 2, pp. 3827–3853, 2025., Springer Netherlands Dordrecht

    Journal Article Impact Factor: 4.2 PDF

  5. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2025).

    Digital Technologies for Climate Education: A Scoping Review of Empirical Studies.

    In: & Ö. G. Ulum, M. A. Küçükaydın; H. Ulum (Ed.): Climate Change, Education, and Technology, Chapter 4, pp. 36–54, Taylor & Francis Group, Boca Raton, Abingdon, 2025, ISBN: 978-1-032-69862-5.. doi: 10.1201/9781032719672-4

    Book Chapter PDF

  6. Rutecka, Paulina; Cicha, Karina (2025).

    “Ghiblified by AI”: Viral AI-generated image trend in press narratives.

    First Monday, vol. 30, iss. 9, 2025, ISSN: 1396-0466., University of Illinois at Chicago University Library. doi: 10.5210/fm.v30i9.14304

    Journal Article Impact Factor: 1.185 PDF

  7. Rutecka, Paulina; Cicha, Karina (2025).

    Top competencies for the AI usage and the market-explanatory study from Poland.

    In: S. Bjeladinović I. Luković, B. Delibašić (Ed.): Empowering the Interdisciplinary Role of ISD in Addressing Contemporary Issues in Digital Transformation: How Data Science and Generative AI Contributes to ISD (ISD2025 Proceedings), University of Gdańsk, Department of Business Informatics & University of Belgrade, Faculty of Organizational Sciences, Belgrade, Serbia, 2025, ISBN: 978-83-972632-1-5.. doi: 10.62036/ISD.2025.119

    Proceedings Article PDF

    8. 2024

  8. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2024).

    Acceptance and use of ChatGPT in the academic community.

    Education and Information Technologies, vol. 29, no. 17, pp. 22943–22968, 2024., Springer. doi: 10.1007/s10639-024-12765-1

    Journal Article Impact Factor: 4.8 PDF

  9. Barreto, Jackson; Rutecka, Paulina; Cicha, Karina; Pinto, Pedro (2024).

    The Status and Management of Web-Related Security at Higher Education Institutions in Poland..

    In: Mori P. Lenzini G., Furnell S. (Ed.): Proceedings of the 10th International Conference on Information Systems Security and Privacy, pp. 789–798, SciTePress, Setúbal, 2024, ISBN: 978-989-758-683-5.. doi: 10.5220/0012423000003648

    Proceedings Article PDF

    10. 2023

  10. Cicha, Karina; Rutecka, Paulina (2023).

    Quality Factors for Agritouristic Websites—Comparative Study of Measurement Methods.

    In: Del Rio A.M Reis J.L, Reis L. P (Ed.): Marketing and Smart Technologies, vol. 344, pp. 497–514, Springer Nature Singapore, 2023, ISBN: 978-981-99-0332-0.. doi: 10.1007/978-981-99-0333-7

    Book Chapter PDF

  11. Oliveira, Luís; Chmielewski, Andrzej; Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Torres, Nuno; Pinto, Pedro (2023).

    Assessing Cybersecurity Hygiene and Cyber Threats Awareness in the Campus-A Case Study of Higher Education Institutions in Portugal and Poland.

    In: Proceedings of the 2023 IEEE International Conference on Cyber Security and Resilience (CSR), pp. 168–173, IEEE Venice, Italy, 2023.. doi: 10.1109/CSR57506.2023.10224910

    Proceedings Article PDF

  12. Cicha, Karina; Rutecka, Paulina (2023).

    Digital Tools for Innovative Higher Education Teaching-A Scoping Review of Empirical Studies.

    In: M. M. da Silva A. R. da Silva, J. Estima (Ed.): Information Systems Development, Organizational Aspects and Societal Trends (ISD2023 Proceedings), Lisbon, Instituto Superior Técnic, 2023, ISBN: 978-989-33-5509-1.. doi: 10.62036/ISD.2023.22

    Proceedings Article PDF

    13. 2022

  13. Cicha, Karina; Rutecka, Paulina; Rizun, Mariia; Strzelecki, Artur (2022).

    Distance learning support measures for teachers in Poland during the COVID-19 pandemic.

    International Journal of Environmental Research and Public Health, vol. 19, no. 13, pp. 8031, 2022, ISSN: 1660-4601., MDPI. doi: 10.3390/ijerph19138031

    Journal Article Impact Factor: 4.614 (2021) PDF

  14. Strzelecki, Artur; Cicha, Karina; Rizun, Mariia; Rutecka, Paulina (2022).

    Using a general extended technology acceptance model for e-learning (GETAMEL). A literature review of empirical studies.

    In: & C. Schneider, R. A. Buchmann; G. C. Silaghi; D. Bufnea; V. Niculescu; G. Czibula; C. Barry; M. Lang; H. Linger (Ed.): Information Systems Development: Artificial Intelligence for Information Systems Development and Operations, Cluj-Napoca, Romania: Babeș-Bolyai University, 2022, ISBN: 978-973-53-2917-4.. doi: 10.62036/ISD.2022.57

    Proceedings Article PDF

  15. Strzelecki, Artur; Azevedo, Ana; Rizun, Mariia; Rutecka, Paulina; Zagała, Kacper; Cicha, Karina; Albuquerque, Alexandra (2022).

    Human mobility restrictions and COVID-19 infection rates: analysis of mobility data and coronavirus spread in Poland and Portugal.

    International Journal of Environmental Research and Public Health, vol. 19, no. 21, pp. 14455, 2022., MDPI. doi: 10.3390/ijerph192114455

    Journal Article Impact Factor: 4.614 (2021) PDF

    16. 2021

  16. Cicha, Karina; Rutecka, Paulina; Rizun, Mariia; Strzelecki, Artur (2021).

    Digital and media literacies in the Polish education system—Pre-and Post-COVID-19 perspective.

    Education Sciences, vol. 11, no. 9, pp. 532, 2021., MDPI. doi: 10.3390/educsci11090532

    Journal Article Impact Factor: 2.6 (2021) PDF

  17. Cicha, Karina; Rizun, Mariia; Rutecka, Paulina; Strzelecki, Artur (2021).

    COVID-19 and Higher Education: First-Year Students’ Expectations toward Distance Learning.

    Sustainability, vol. 13, no. 4, pp. 1889, 2021., Multidisciplinary Digital Publishing Institute. doi: 10.3390/su13041889

    Journal Article Impact Factor: 3.25 (2021) PDF

    18. 2018

  18. Cicha, Karina; Rutecka, Paulina (2018).

    Wydarzenia kulturalne w komunikacji wybranych śląskich uczelni wyższych.

    Studia Ekonomiczne, no. 376, pp. 9–22, 2018., Uniwersytet Ekonomiczny w Katowicach

    Journal Article

  19. Rutecka, Paulina; Cicha, Karina (2018).

    Customer’s trust management in polish e-commerce: Case study.

    Information Systems in Management, vol. 7, 2018.

    Journal Article