Paulina Rutecka-Cicha

Paulina Rutecka-Cicha

Dr. Eng. Paulina Rutecka currently holds the position of an Assistant Professor at the University of Economics in Katowice, in the Department of Informatics. In her research, she adopts an interdisciplinary approach, combining expertise in ICT tools with marketing communication to study website quality, search engine mechanisms, and the advancement of sustainable development within the tourism and agritourism sectors. Furthermore, her scientific interests extend to technology acceptance models in e-learning, the digital transformation of education, and web application cybersecurity.

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    2026

  1. Rutecka-Cicha, Paulina; Rutecka-Cicha, Karina (2026).

    Who wants to use AI responsibly? Predictors of intentions to limit unnecessary GenAI use.

    Procedia Computer Science, vol. 292, pp. 6999-7007, 2026.. doi: 10.1016/j.procs.2026.10.271

    Journal Article PDF

  2. Strzelecki, Artur; Rutecka-Cicha, Paulina; Rutecka-Cicha, Karina; Rizun, Mariia (2026).

    Enhancing Academic Teaching with Generative AI: A Study of ChatGPT’s Role in Preparing Exams and Student Assessment.

    In: Nachamma Sockalingam, Thomas Menkhoff; Tan, Jayarani (Ed.): AI for Teaching and Learning, Chapter 9, pp. 175–194, 2026.. doi: 10.1142/9789819838202_0009

    Book Chapter

  3. Rutecka-Cicha, Karina; Rutecka-Cicha, Paulina; Riad, Sultan; Julia, Włodarczyk (2026).

    Information about Climate Change and Individual Attitudes: From Credible Information to Fake News.

    In: Włodarczyk, Julia; Bochańczyk-Kupka, Dominika; Puaschunder, Julia M.; Wieczorek-Kosmala, Monika (Ed.): Climate Change, Behaviour and Economics, Routledge, 2026.. doi: 10.4324/9781003746096-4

    Book Chapter

  4. Rutecka-Cicha, Paulina; Rutecka-Cicha, Karina (2026).

    AI in the Workplace and Changing Competence Profiles: A Comparative Study in Poland.

    2026, ISBN: 978-80-01-07585-2.. doi: 10.62036/ISD.2026.189

    Proceedings PDF

  5. Faria, Henrique; Pinto, Pedro; Rutecka, Paulina (2026).

    A Taxonomy of Attacks on the Exposure Notification System used by Contact Tracing Applications.

    Journal of Computer Virology and Hacking Techniques , vol. 22, no. 61, 2026.. doi: 10.1007/s11416-026-00630-3

    Journal Article Impact Factor: 2.7 PDF

  6. Rutecka, Paulina (2026).

    Metropolis GZM residents' acceptance of sustainability messaging from accommodation providers.

    Scientific Papers of Silesian University of Technology – Organization and Management Series, vol. 244, 2026, ISSN: 1641-3466.. doi: 10.29119/1641-3466.2026.244.8

    Journal Article PDF

  7. Pańkowska, Małgorzata; Morawiec, Patryk; Rizun, Mariia; Rutecka-Cicha, Paulina; Sołtysik-Piorunkiewicz, Anna; Strzelecki, Artur; Zagała, Kacper (2026).

    Business Process Automation in Micro-Enterprises: Framework for Exploring the Intention and Usage.

    In: Sobczak, A; Doligalski, T; Goliński, M (Ed.): Hyper-Automation, AI and Business Processes, Chapter 8, Routledge, 2026, ISBN: 9781041130390.. doi: 10.4324/9781003667773-8

    Book Chapter PDF

  8. Cicha, Karina; Rutecka, Paulina (2026).

    Poland at the AI Crossroads: How Workers Use Technology to Stay Ahead.

    In: Bigne E Reis J.L, Bogdanović Z (Ed.): Marketing and Smart Technologies. Proceedings of ICMarkTech 2025, Volume 1, Chapter 3, pp. 32-56, 2026.. doi: 10.1007/978-3-032-16284-7_3

    Book Chapter

  9. Strzelecki, Artur; Rutecka, Paulina; Cicha, Karina; Rizun, Mariia (2026).

    Using ChatGPT in Higher Education: Opportunities, Challenges, and Adaptation of LLMs in the Individual Learning of HEI Students.

    In: Durak, G.; Çankaya, S.; Sharples, M. (Ed.): Generative AI in Education: Theories, Applications, and Ethical Frontiers, pp. 31–57, Springer Nature, Singapore, 2026, ISBN: 978-981-95-4871-2.. doi: 10.1007/978-981-95-4871-2_3

    Book Chapter PDF

  10. 2025

  11. Rutecka, Paulina (2025).

    Acceptance of Tourist Accommodation Providers’ Sustainable Communication.

    International Journal of Contemporary Management, vol. 61, no. 1, pp. 177-190, 2025, ISSN: 2449-8920., Jagiellonian University. doi: 10.2478/ijcm-2025-0018

    Journal Article PDF

  12. Rutecka, Paulina (2025).

    Zrównoważony rozwój polskich przedsiębiorstw agroturystycznych.

    Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2025, ISBN: 978-83-7875-948-5.. doi: 10.22367/uekat.9788378759485

    Book PDF

  13. Rutecka, Paulina; Adamczyk, Anna (2025).

    AI-Driven Facial Emotion Analysis for Customer Emotion Recognition—An Explanatory Study.

    In: J.L.; Gomes Reis, L. M. ; Bogdanović (Ed.): Marketing and Smart Technologies , pp. 39–56, Singapore, Springer Nature, 2025, ISBN: 978-981-96-3076-9.. doi: 10.1007/978-981-96-3077-6_3

    Book Chapter PDF

  14. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2025).

    Generative ai in curriculum design: Empirical insights into model performance and educational constraints.

    IEEE Transactions on Learning Technologies, vol. 18, pp. 757 - 768, 2025.. doi: 10.1109/TLT.2025.3587081

    Journal Article Impact Factor: 4.9 PDF

  15. Olma, Karolina; Rutecka, Paulina; Strzelecki, Artur (2025).

    Investigating the Factors Driving Consumers’ Intention to Use Mobile Banking Applications: An Integrated Acceptance Model.

    In: J.L. Reis, Peter (Ed.): Marketing and Smart Technologies, vol. 393, pp. 355–372, Singapore, Springer Nature, 2025, ISBN: 978-981-97-3697-3.. doi: 10.1007/978-981-97-3698-0_25

    Book Chapter PDF

  16. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2025).

    Polish tourist facilities' engagement in the communication of the low-emission activities and sustainable development.

    Environment, Development and Sustainability, vol. 27, no. 2, pp. 3827–3853, 2025., Springer Netherlands Dordrecht. doi: 10.1007/s10668-023-04043-w

    Journal Article Impact Factor: 4.2 PDF

  17. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2025).

    Digital Technologies for Climate Education: A Scoping Review of Empirical Studies.

    In: & Ö. G. Ulum, M. A. Küçükaydın; H. Ulum (Ed.): Climate Change, Education, and Technology, Chapter 4, pp. 36–54, Taylor & Francis Group, Boca Raton, Abingdon, 2025, ISBN: 978-1-032-69862-5.. doi: 10.1201/9781032719672-4

    Book Chapter PDF

  18. Šafár, Leoš; Pekarčik, Marek; Morawiec, Patryk; Rutecka, Paulina; Wieczorek-Kosmala, Monika (2025).

    Mapping cybersecurity in SMEs: the role of ownership and firm characteristics in the silesian region of Poland.

    Information, vol. 16, no. 7, pp. 590, 2025., MDPI. doi: 10.3390/info16070590

    Journal Article Impact Factor: 2.9 PDF

  19. Rutecka, Paulina; Cicha, Karina (2025).

    “Ghiblified by AI”: Viral AI-generated image trend in press narratives.

    First Monday, vol. 30, iss. 9, 2025, ISSN: 1396-0466., University of Illinois at Chicago University Library. doi: 10.5210/fm.v30i9.14304

    Journal Article Impact Factor: 1.185 PDF

  20. Rutecka, Paulina; Cicha, Karina (2025).

    Top competencies for the AI usage and the market-explanatory study from Poland.

    In: S. Bjeladinović I. Luković, B. Delibašić (Ed.): Empowering the Interdisciplinary Role of ISD in Addressing Contemporary Issues in Digital Transformation: How Data Science and Generative AI Contributes to ISD (ISD2025 Proceedings), University of Gdańsk, Department of Business Informatics & University of Belgrade, Faculty of Organizational Sciences, Belgrade, Serbia, 2025, ISBN: 978-83-972632-1-5.. doi: 10.62036/ISD.2025.119

    Proceedings Article PDF

  21. 2024

  22. Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Strzelecki, Artur (2024).

    Acceptance and use of ChatGPT in the academic community.

    Education and Information Technologies, vol. 29, no. 17, pp. 22943–22968, 2024., Springer. doi: 10.1007/s10639-024-12765-1

    Journal Article Impact Factor: 4.8 PDF

  23. Barreto, Jackson; Rutecka, Paulina; Cicha, Karina; Pinto, Pedro (2024).

    The Status and Management of Web-Related Security at Higher Education Institutions in Poland..

    In: Mori P. Lenzini G., Furnell S. (Ed.): Proceedings of the 10th International Conference on Information Systems Security and Privacy, pp. 789–798, SciTePress, Setúbal, 2024, ISBN: 978-989-758-683-5.. doi: 10.5220/0012423000003648

    Proceedings Article PDF

  24. Przedworska, Kornelia; Rutecka, Paulina (2024).

    Key determinants shaping the effectiveness of distribution strategies in the Polish coalmines.

    Scientific Papers of Silesian University of Technology. Organization & Management/Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, no. 206, pp. 529-545, 2024, ISSN: 1641-3466.. doi: 10.29119/1641-3466.2024.206.31

    Journal Article PDF

  25. Rutecka, Paulina (2024).

    Do customers expect agritourism farms to implement sustainable development activities? Theoretical background.

    AZƏRBAYCAN RESPUBLİKASI ELM VƏ TƏHSİL NAZİRLİYİ, vol. 17, pp. 37, 2024.

    Journal Article

  26. Adamczyk, Anna; Rutecka, Paulina (2024).

    Analiza zastosowania technik rozpoznawania emocji w praktyce biznesowej.

    Zeszyty Naukowe Akademii Górnośląskiej, no. 23, pp. 5–15, 2024, ISSN: 2956-6681.. doi: 10.53259/2024.11.01

    Journal Article PDF

  27. 2023

  28. Rutecka, Paulina (2023).

    Zrównoważony rozwój polskich przedsiębiorstw agroturystycznych.

    Uniwersytet Ekonomiczny w Katowicach, 2023.

    PhD Thesis PDF

  29. Cicha, Karina; Rutecka, Paulina (2023).

    Quality Factors for Agritouristic Websites—Comparative Study of Measurement Methods.

    In: Del Rio A.M Reis J.L, Reis L. P (Ed.): Marketing and Smart Technologies, vol. 344, pp. 497–514, Springer Nature Singapore, 2023, ISBN: 978-981-99-0332-0.. doi: 10.1007/978-981-99-0333-7

    Book Chapter PDF

  30. Rutecka, Paulina; Parra-López, Eduardo (2023).

    Blockchain Use Possibilities: A Systematic Literature Review.

    In: Peter M. K. Reis J.L, Varela González J. A (Ed.): Marketing and Smart Technologies, vol. 337, pp. 13–28, Springer, Singapore, 2023, ISBN: 978-981-19-9098-4.. doi: 10.1007/978-981-19-9099-1

    Book Chapter PDF

  31. Oliveira, Luís; Chmielewski, Andrzej; Rutecka, Paulina; Cicha, Karina; Rizun, Mariia; Torres, Nuno; Pinto, Pedro (2023).

    Assessing Cybersecurity Hygiene and Cyber Threats Awareness in the Campus-A Case Study of Higher Education Institutions in Portugal and Poland.

    In: Proceedings of the 2023 IEEE International Conference on Cyber Security and Resilience (CSR), pp. 168–173, IEEE Venice, Italy, 2023.. doi: 10.1109/CSR57506.2023.10224910

    Proceedings Article PDF

  32. Cicha, Karina; Rutecka, Paulina (2023).

    Digital Tools for Innovative Higher Education Teaching-A Scoping Review of Empirical Studies.

    In: M. M. da Silva A. R. da Silva, J. Estima (Ed.): Information Systems Development, Organizational Aspects and Societal Trends (ISD2023 Proceedings), Lisbon, Instituto Superior Técnic, 2023, ISBN: 978-989-33-5509-1.. doi: 10.62036/ISD.2023.22

    Proceedings Article PDF

  33. 2022

  34. Cicha, Karina; Rutecka, Paulina; Rizun, Mariia; Strzelecki, Artur (2022).

    Distance learning support measures for teachers in Poland during the COVID-19 pandemic.

    International Journal of Environmental Research and Public Health, vol. 19, no. 13, pp. 8031, 2022, ISSN: 1660-4601., MDPI. doi: 10.3390/ijerph19138031

    Journal Article Impact Factor: 4.614 (2021) PDF

  35. Rutecka-Cicha, Karina; Rutecka-Cicha, Paulina (2022).

    Quality Factors for Agro-touristic Websites – An Exploratory Study.

    In: Parra López Eduardo Reis José Luís, Moutinho Luiz (Ed.): Marketing and Smart Technologies. Proceedings of ICMarkTech 2021, Volume 1, Smart Innovation, Systems and Technologies, pp. 471–483, Springer, Singapore, 2022, ISBN: 978-981-16-9267-3.. doi: 10.1007/978-981-16-9268-0_40

    Book Chapter PDF

  36. Strzelecki, Artur; Cicha, Karina; Rizun, Mariia; Rutecka, Paulina (2022).

    Using a general extended technology acceptance model for e-learning (GETAMEL). A literature review of empirical studies.

    In: & C. Schneider, R. A. Buchmann; G. C. Silaghi; D. Bufnea; V. Niculescu; G. Czibula; C. Barry; M. Lang; H. Linger (Ed.): Information Systems Development: Artificial Intelligence for Information Systems Development and Operations, Cluj-Napoca, Romania: Babeș-Bolyai University, 2022, ISBN: 978-973-53-2917-4.. doi: 10.62036/ISD.2022.57

    Proceedings Article PDF

  37. Strzelecki, Artur; Azevedo, Ana; Rizun, Mariia; Rutecka, Paulina; Zagała, Kacper; Cicha, Karina; Albuquerque, Alexandra (2022).

    Human mobility restrictions and COVID-19 infection rates: analysis of mobility data and coronavirus spread in Poland and Portugal.

    International Journal of Environmental Research and Public Health, vol. 19, no. 21, pp. 14455, 2022., MDPI. doi: 10.3390/ijerph192114455

    Journal Article Impact Factor: 4.614 (2021) PDF

  38. Rutecka, Paulina (2022).

    Kryteria i metody oceny jakości stron internetowych.

    In: Pańkowska, Małgorzata (Ed.): Zarządzanie jakością systemów informatycznych, pp. 111–136, Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2022, ISBN: 978-83-7875-800-6.

    Book Chapter PDF

  39. 2021

  40. Strzelecki, Artur; Rutecka, Paulina (2021).

    Featured Snippets Comparison in Six European Languages.

    In: Reis J.L. Rocha Á., Peter M. K. (Ed.): Marketing and Smart Technologies, vol. 205, pp. 687-697, Signapore, Springer, 2021, ISBN: 978-981-33-4183-8.. doi: 10.1007/978-981-33-4183-8_55

    Book Chapter

  41. Cicha, Karina; Rutecka, Paulina; Rizun, Mariia; Strzelecki, Artur (2021).

    Digital and media literacies in the Polish education system—Pre-and Post-COVID-19 perspective.

    Education Sciences, vol. 11, no. 9, pp. 532, 2021., MDPI. doi: 10.3390/educsci11090532

    Journal Article Impact Factor: 2.6 (2021) PDF

  42. Cicha, Karina; Rizun, Mariia; Rutecka, Paulina; Strzelecki, Artur (2021).

    COVID-19 and Higher Education: First-Year Students’ Expectations toward Distance Learning.

    Sustainability, vol. 13, no. 4, pp. 1889, 2021., Multidisciplinary Digital Publishing Institute. doi: 10.3390/su13041889

    Journal Article Impact Factor: 3.25 (2021) PDF

  43. 2020

  44. Strzelecki, Artur; Rutecka, Paulina (2020).

    Featured snippets results in Google web search: an exploratory study.

    In: Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, pp. 9–18, Springer Singapore Singapore, 2020., Springer Singapore Singapore

    Book Section

  45. Strzelecki, Artur; Rutecka, Paulina (2020).

    Direct answers in Google search results.

    IEEE Access, vol. 8, pp. 103642–103654, 2020., IEEE. doi: 10.1109/ACCESS.2020.2999160

    Journal Article Impact Factor: 3.745 (2021) PDF

  46. 2019

  47. Strzelecki, Artur; Rutecka, Paulina (2019).

    The snippets taxonomy in web search engines.

    In: International Conference on Business Informatics Research, pp. 177–188, Springer International Publishing Cham 2019.. doi: 10.1007/978-3-030-31143-8_13

    Proceedings Article PDF

  48. Rutecka, Paulina (2019).

    Właściciel agroturystycznego przedsiębiorstwa rodzinnego jako brand-hero marki.

    In: Kościelniak H., Puto A. (Ed.): Nowe trendy w rozwoju firm rodzinnych, pp. 79-93, Wydawnictwo Politechniki Częstochowskiej, Częstochowa, 2019, ISBN: 978-83-7193-715-6.

    Book Chapter PDF

  49. 2018

  50. Cicha, Karina; Rutecka, Paulina (2018).

    Wydarzenia kulturalne w komunikacji wybranych śląskich uczelni wyższych.

    Studia Ekonomiczne, no. 376, pp. 9–22, 2018., Uniwersytet Ekonomiczny w Katowicach

    Journal Article

  51. Rutecka, Paulina; Cicha, Karina (2018).

    Customer’s trust management in polish e-commerce: Case study.

    Information Systems in Management, vol. 7, 2018.

    Journal Article